“Who is Able to See the Treasure in me and Eke out?“ – asks every waste that we come across everyday in our life. I firmly believe that every waste can be turned out to be a useful one. The above statement may seems to be ridiculous for some readers but not for achievers. Coming to the point, every notable achievements were once termed “IMPOSSIBLE”. “I am proud to be an Indian citizen” says everyone with raising heads at the time of ISRO’s rocket launch, UN conference, army defend attack, railway development, etc. But when we bow our head while walking at roads, the scenario and the pride vanishes. Indore has been awarded the clean city under Swachh Bharat mission 4 times. Indore is a metropolitan city with heavy traffic and highly congested people density. How is it possible then? a million dollar question arises. The answer is simple – ‘WHERE THERE IS A WILL, THERE IS A WAY’. The residents of Indore are interested in making their city clean. They handled this task as a RESPONSIBILITY, a CHALLENGE and a CHANCE TO CHANGE their city’s outlook. Over the world, Germany has the best recycling rate followed by Austria, South Korea and Wales about 52-56 % each. In India, metal recycling sector currently employs 1.75 million people and contribute 2% to GDP. Recycling has potential to create 6 times more job and generate around 14 lakh crore of additional cost savings by 2030, which is 11% of our annual GDP says Hindu Business line. The study “More Jobs, Less Pollution” shows that 75% national recycling rate would create 2.3 million jobs while reducing pollution by 2030. These achievements were unimaginable without people’s support and socialistic enthusiasm. Responsible man makes a responsible family, responsible families create a responsible society, responsible society in turn build a responsible nation, which means its all start from a single man. It’s all start from you, why can’t you make it true? Its’s all starts from the one. If it can’t be you, then? If you can’t self-do it, at least just spread the news of waste management and appreciate the people doing it. Create awareness among people, “LET THE DOER DO IT “. Always remember that,” IF WE TAKE CARE OF SMALL THINGS, BIG THINGS WILL BE AUTOMATICALLY SAVED “.The things which could be recycled are paper, cardboard, glass bottles, metal container, food waste and rigid plastic products. The 10 biggest problems faced by waste industry are as follows, 1.Poorly trained / managed employees 2. Employee retention 3. Excessive down time 4. Overcoming language / cultural issues 5.Recruiting employees in areas with low unemployment .6Lack of industry expertise 7.Poor or non existent processes 8. Proper employee placement 9. Overcoming poor quality recyclables 10.Improving safety performance. ” If you don’t care of waste, waste will take care of you ” says Dr . Amiya Kumar Sahu , President, NSWAI, India. “Free cup of chai in exchange of waste at the Kumbh as a part of Swachh Bharat Mission ” published in Times Of India is such an innovative approach towards waste management. Because for many of us Indians between b for birth and d for death there is a c for chai for which we all live for. Smart bins for separation- new bins that will separate waste out as it enters the bin. “Recycle, reuse, but don’t always replace“, says experts at THE GUARDIAN on 30 oct, 2019.Margaret Bates, professor of sustainable waste management at the University of Northampton said, “The fundamental problem is that people buy stuff they don’t need “. If you don’t need it, it’s not environmental friendly. “The more selective we are on collection, the better quality we get “ said Uwe Bergmann, head of sustainability management at the German adhesives, cosmetics and detergent maker Henkel. A view on chemical recycling of plastics, by Cameron Watson “You degrade it to monomers, which can be turned back into virgin plastic which is high value “. However. there will be a need for business to focus on making the alternatives more convenient. I came across the word Mottainai in a book on Japanese management style, roughly meaning “what a waste!”. In Japan, this word is used to encourage people to reuse and recycle. This concept is only now catching up in the western world, but was integral to the lives of those of people in India who grew up in the 1960s and 1970s.From a frugal society, we have become a consumerist society driven by advertisements. The modern mantra is “buy”. Saving, recycling and repairing are alien to the present generation. Perhaps, it’s time to put the brakes on the rampant consumerism and make “Mottainai “our mantra. Provoke yourself with socialistic enthusiasm, not with materialistic aggression and never stop doing it if someone didn’t credit your work. Good things take time to reach, but it’s reach will be revolutionary. Finally, remember one thing, “It’s going to be now or never “.Make a wise choice.