We are often used to hearing the three words also know as the three R RECYCLE REUSE and RECREATE, and the main
reason behind the use of this words are the plastic waste and how to reuse and recreate it in useful ways to save the
environment. If we think deeply about the recycling of waste and turning it into wealth the first question that arise is that is the
conversion of waste into wealth really possible? Yes, it is possible in many ways we can convert waste into wealth, and also
create opportunities to help the educated unemployed youths of the country take part in saving the environment as well earning
to sustain themselves, indeed a huge platform for upcoming entrepreneurs and startups to jump-start their innovative ideas into
practical solutions. As we know there are over millions of plastic waste produce each day which results in land filling which
leads in depletion of top soil hampering the agricultural practice. The solution to the ever growing problem is by turning the
plastic waste into wealth. but how do we really turn waste into money? Every problem has a solution so even for this, as we all
know the world today is digital and the virtual world has taken us over so the most important weapon we have is technology and
the fastest growing digital marketing world the future of all business. The main motive behind the use of technology and e
commerce industry to generate wealth with plastic waste as the product will be a new scenario in the digital marketing world,
but as it is the only way to create jobs as well save the environment. Also by using the plastic waste to build roads as well as
building as it is the most sustainable and efficient way to recycle and reuse the plastic waste.
Today as the virtual world has taken us over the most important weapon we have to make the best use of it to put our ideas to
work out is the technology and the digital marketing the e_commerce industries taking over the business world, as experts has
said that by 2022 India will be transform into a digital India, so the most effective start up that would make a difference in India
is by selling plastic waste through online mode, for which a website along with app mobile application should be build by the
name Trash_to_wealth with a sign up or login option enabling anyone to sign up and login to sell the waste plastic online by
simply uploading the pictures of the plastic waste along with the address details so that the team of Trash_to_wealth will come
to pick up the plastic waste and pay the amount for the plastic. The business module of the start up Trash_to_wealth is based on
the online platform for any household to sell plastic waste instead of throwing away and by this system it will be easy and
environmental friendly to recycle the plastic as the E_commerce enterprise will collaborate with huge recycle industries and
link with various stakeholders so that the products could be easily sold out to industries in bulk or tones making it huge profit
for the company as well giving opportunity to thousands of households to earn something out of waste. The best way to spread
awareness among the people about the website would be done using social media and power of advertising and even by
organising various campaigns on the issue of plastic waste and introduce the new startup so that people stay informed that waste
could generate income.
Moreover, the E_commerce website with the idea of Trash_to_wealth could be a new initiative towards making India clean and
green as research has found out that India generates about 62 millions tonnes of garbage every year out of which 45 million
tonnes of waste are remain untreated. Over 75% of waste we generate is recyclable but we in India recycle just 30%. Its time for
our country to wake up and take waste management seriously for the betterment of our future generation, if we only come
together as one India one goal we can contribute largely to our country’s economy as well in saving the mother earth, and only if
young educated unemployed youths take up the challenge of converting waste into wealth we can assure our country going
green and clean in coming years. In addition to this, we can create jobs in the field of both technology and manual labour
benefitting both educated and uneducated men. If only our innovative ideas gets a chance of recognition from the government
sector, we can hope the future of digital India is promising.
On the other hand, plastic waste can be use in constructing roads which is equally effective and guaranteed long lasting and
durability as those concrete road, according to research and the fact states that plastic road was first developed in India by
Rajagopalan vasudevan in 2001. The implementation of plastic in road construction opens a new way of recycling plastic waste.
It is with the help of composites of plastic with other materials makes road cost effective as well sustainable. The involvement
and the process of construction includes step by step process such at the first collection of waste plastic including plastic bottles,
plastic carrying bag, cups, and laminated plastics which are then cleaned and shredded into uniform size and melt it at 165° C
and blending it with hot aggregate s and bitumen mixed to lay the road.
The outcome of road build from plastic is same as with concrete since plastic comes with various physical and chemical
properties road can be engineered to make specific requirements such as durability and weather resistance.
To sum up, we need to understand the suitation study about the problem and find a solution to that problem and solve that
problem, the world today having common problems that is the plastic waste and its ill effect on the environment we need to find
out a better solution and innovative idea to make sure every plastic gets recycled, the main objective of the E_commerce
website through which waste plastic could be utilise into valuable resources again
Such as in constructing Road and recycle as a raw material in industries again, as the E_commerce enterprise will collaborate
with huge recycle industries and stakeholders so that those plastic waste won’t go untreated. In my point of view the
E_commerce and digital marketing is a huge platform for upcoming entrepreneurs to jump-start their startup by zero investment
business that is plastic waste turning it into opportunity and wealth. I believe that the future road build from plastic waste will
become a new trend among the smart cities, which should be encouraged among the youth so that our India can really bring
change and help India in making clean and green India.